Strategic Communication: Technology, Generations, and Cultures

As librarians, we communicate with our users, staff, C-Level, patrons, and each other every day with a myriad of technological devices, languages, infographics, styles and tones. Why does it feel like we are all talking at cross-purposes? Whether communicating your value to a VIP or just trying to stay in touch with your multi-generational staff, speaking across cultures, generations and technology platforms while still adhering to the strategic goals of your library and parent organization, can be formidable. This workshop will present a variety of different communication challenges (either generational, intercultural or via technology) and will look at methods to strategically navigate them to get your message across. It will also help you hear and understand the communications and motivations of others more effectively.

Speakers:

Lee Rainie - Pew Research Center's Internet & American Life Project

Kerry Keegan – Author of “X, Y and Z are Call Numbers, Not Co-workers: Communicating Through Generational Differences”